MOON
An independent hub for competitive Mortal Kombat
View case studyUX/UI design
We design interfaces for services, dashboards and apps: user research, scenarios, prototype testing. The result is a product that makes sense from the first click.
What’s included
- Interviews and research
- CJM and user scenarios
- Wireframes and prototypes
- Usability testing
- Design system
- UX audit of an existing product
Who it’s for
- SaaS and web services
- Client dashboards and CRMs
- Mobile apps
- Products with low conversion
Technology
In detail
UX/UI design: how we work
UX vs UI: what’s the difference
UX is the logic: the steps a person takes to reach a goal, where they hesitate and why they give up. UI is how that logic looks: buttons, colours, type, states. Great UI without thought-through UX is a beautiful product that’s awkward to use. That’s why we always start with research, not layouts.
Research instead of guesses
We talk to users, watch session recordings in Hotjar, go through Google Analytics and study competitors. From that we build a CJM — a customer journey map — and a list of places where the product loses people. Every design decision rests on this data.
If the product is live but conversion is low, we start with a UX audit: we find the problem areas and propose what to fix first.
Prototypes and testing
Before the final design, we build a clickable prototype and put it in front of real users — in person or via Maze. Fixing a scenario mistake in a prototype takes an hour; in finished code it takes a week.
That’s how we designed the MOON hub, where three scenarios — find a tournament, follow a bracket, check a rating — had to be obvious from the first screen, and the Weekly Planner, where a task can be added in a second.
A design system for your team
Final screens are built from design-system components: buttons, fields, tables, cards and their states. Developers get one source of truth, and the product stays consistent as it grows. For apps we follow the iOS and Android guidelines — see mobile app development.
Signs your product needs UX work
Users sign up but don’t come back. Support answers the same “where is…” questions every day. Conversion from trial to paid is low, and the team argues about what to change because everyone relies on their own opinion. These are typical symptoms of UX problems, not marketing ones.
In such cases we start with a UX audit and data: where exactly people abandon a scenario, what they look for and can’t find. Often a few targeted changes — a different step order, clearer button copy, a hint in an empty state — do more than a full redesign.
Price and timeline
UX/UI design costs from $150 and takes 3–7 days. The price depends on the number of screens, the depth of research and the number of testing rounds. Get an estimate in the calculator; the exact price is fixed after the brief.
Process
Stages and timeline
- 01
Research
User interviews, competitor analysis and analytics data. We find where people get stuck.
1–2 days - 02
Scenarios and CJM
We map the user journey and the key scenarios the product must cover.
1 day - 03
Wireframes and prototype
We build a clickable prototype and test it with real users.
1–2 days - 04
UI and design system
We design the final screens and the components developers will reuse.
1–2 days
Case studies
Examples of our work
Questions
Frequently asked questions
How much does UX/UI design cost?
From $150. The price depends on the number of screens and the amount of research and testing. We fix the exact figure after the brief.
How long does UX/UI design take?
3–7 days: research, scenarios, a prototype, testing and final screens with a design system.
What is a UX audit?
An analysis of an existing product: we find where users get confused or abandon a scenario and give you a prioritised list of changes.
Do you test prototypes with users?
Yes. We run usability tests in person or via Maze to check the scenarios before development.
Will my developers be able to work with your files?
Yes. We hand over Figma files with a design system, components and element states.
How is UX/UI design different from web design?
Web design is the visual side of a site. UX/UI design adds user research, scenarios, prototypes and testing — it’s needed for complex products: services, dashboards, apps.
Can I order only a UX audit?
Yes. A UX audit of an existing product is a separate service: you get a prioritised list of problems and recommendations your team can implement.